Hi Everyone - I’m finally back and ready to dive in this week. It is quite refreshing to come back to work on this project with full force.

This week:

This week we added 99 subscribers, up 5 from last week. Nothing really new here. We are still prioritizing revenue per subscriber over getting subs at a lower cost.

We have finally gotten all of our guides on Lemon Squeezy. I will be working to build out the infrastructure to make this live on the website this week. We also got some feedback on the website, I will be making events live on our homepage as well.

Our top connectors list is almost complete. I have reached out to all but 3 of the people on it, and we are in the process of updating it. I’m really excited for this initiative.

I never realized how much of the newsletter business would be just straight up sales. Yes we make money on referrals and products, but over 60% of of our revenue stems from a sales call.

This is roughly our current process for a successful sale:

There are a ton of moving parts to this and anything we can do to help improve the organization is worth it.

This is where a CRM comes in. It helps you see who you work with, and it also helps you to stay organized around where in the relationship you stand with them.

We also found that our communication could be improved with our sponsors after we start working with them. We are working on a portal so they can see the status of their engagement.

It is great to communicate directly, but sometimes allowing self service for the people you work with is superior.

I will be running some new tests this week when we get the new store up and running. I will be testing if 1 product, 2 products, or a bundle sells best to our audience.

What we're working through this week: