Hi Everyone - This has been a big systems building week. Excited to share what we worked on!

This week:

This week we added 112 subscribers, down 65 from last week. I think it is time to finally refresh the ad creative. I haven’t prioritized this in a while and it is starting to show. We have successfully improved our revenue per subscriber, but we for sure have room to reduce the cost.

This week we are putting the final touches on the LinkedIn guide and will get that out the door. It is Austin small business week, so we prioritized a guide on that and are pushing the LI guide till next week.

This past week, I redid our subscriber onboarding. I followed the exact script in this video: https://www.youtube.com/watch?v=1yG-RgPHy78

The video and the methodology are great, but that doesn’t necessarily jive with our data.

It recommends you have a flow that goes:

Get email to subscribe —> Survey —> Offers.

Our current one goes

Get email to subscribe —> offers

The friction from the survey dramatically reduces the views and clicks on our conversion page. These views, clicks, and potentially purchases bring us revenue, whereas the survey just gives us information.

I’m a data scientist, data is good right?

The question for me is, we have their email, could we just use that to get more of their data with lead enrichment? Is the ROI on this better than having them fill out a survey?

Let’s say it takes $0.10 to enrich a lead with a name, business, etc. It is probably worth it to us to go direct to our offers page if that brings in more than $0.10 per subscriber.

Has anyone experimented with this before? I’d love to hear about your results!

Dragging my feet on this. Results are not terrible, but we could definitely level this up.

Next week I’m traveling for work, so won’t be able to record. I plan to do a founder style ad when I get back home. I’ll script and plan it this week though.

What we're working through this week: