Hi Everyone - A lot has been happening behind the scenes with our newsletter. New growth, new products, and many interesting new connections.

This has magically turned into a potential new line of business for us. More on this below.

This week:

This week we added 124 subscribers, down 45 from last week. We reduced ad spend because our test finished running and we are seeing the recoil from that here.

Sparkloop continues to be our second most profitable revenue stream (right behind sponsorships)

The newsletter guide waitlist is now live as well!

If it isn’t obvious, I’m pretty obsessed with the newsletter business. In most conversations I have, I end up talking about it.

Surprisingly, this hasn’t scared people off too much. In fact, it has turned into a new line of business for us.

Warren and I have gotten very good at setting up pipelines for newsletters. We have a good system that lets us be slightly profitable on our onboarding flow, and many people are interested in replicating this for themselves.

From my past life as a YouTuber, I have quite a few connections that can greatly benefit from our services. Many of them have solved the inbound growth problem, but they don’t know how to monetize their newsletters. This happens to be what we specialize in.

So far, I’ve had 3 conversations that have all turned into business. I’m doing these either free or heavily discounted to build some experience with this new model, but I’m quite excited about the possibilities.

Still deprioritizing meta ads. More on this probably 2 weeks from now.

What we're working through this week: