Hi Everyone - It has been very busy with the newsletter and the agency, but we are seeing really good results. We are also learning a ton very fast!
This week:
A current status update for the week
The Human Touch
A/B test update
What we are working on
Weekly Update
This week we added 102 subscribers, up 3 from last week. I think it is finally time to explore some new ads. I will be tweaking these this week and doing some scripting. Our last ad was from when we only had 3k subscribers. We can really pump those numbers now!
The transition to Lemon Squeezy went well. No sales yet from the new channels, but we will start pushing more traffic that way this week
A Human Touch Matters
We use a good amount of AI in our pipeline for research and writing the newsletter. That does NOT mean that all our content is AI.
In the future, almost everything will be AI assisted or completely written with AI. The key to success and differentiation is including a real human touch to keep your stuff from devolving to slop.
Our number one way of doing this is interviewing real people. Real people tell real stories that are not made up by AI. These real people also share these stories with their (hopefully) real audiences.
Another great way to do this is sharing your personal stories. People appreciate lived experience more than you probably realize.
A/B test update
I will be running some new tests this week when we get the new store up and running. I will be testing if 1 product, 2 products, or a bundle sells best to our audience.
Next Week’s Initiatives
What we're working through this week:
Scaling newsletter agency
Top connectors list
Run more tests
Thanks for reading. Feel free to respond to this email with any advice or questions!
Until next week,
Ken